The Challenge
- Management in wide variety of product categories with diverse metadata
- Low quality images and incorrect technical specification across SKUs
- Constant increasing backlog of unlisted products
- Maintaining pricing and inventory status through different marketplace
- Unstructured and incomplete product descriptions lacked SEO friendliness
The Solution
- Assigned dedicated data experts to manage manual uploading process
- Humanized product descriptions for optimized search engines results
- Streamlined workflow for daily report and immediate update on inventory change
- Product images reviewing, resizing and ALT text for portal visual appeal
- Quality assurance protocol to verify pricing and SKUs.
The Results
- Boosted search ranking with optimized SEO descriptions and meta tagging
- Accuracy in large volume of data management
- Rapid digital catalog launch with precision and quality
- Organized and formatted product data, eliminating large backlogs
- Consistency in adding products digitally